The Store That Matters
This summer, JODA's full range of charging products officially entered Extra stores across Saudi Arabia.
For those unfamiliar, Extra isn't just another electronics retailer—it's the electronics retailer in Saudi Arabia. When you see a brand on Extra's shelves, it means something. It means the product has earned its place among the brands that Saudi consumers trust and reach for first.
For us, this isn't about entering a new market. We've been working in Saudi Arabia for years. This is about finally earning a seat at the main table.
Why Saudi Arabia
We didn't choose Saudi Arabia because it looked good on a market expansion slide. We chose it because the more time we spent there, the more we realized how much charging habits differ from region to region.
In Saudi Arabia, people are constantly on the move—between cities, between air-conditioned indoors and scorching outdoors, between work and family gatherings that stretch late into the night. Phones aren't just communication devices; they're navigation, payment, entertainment, and connection all in one. A dead phone isn't an inconvenience—it's a disruption.
That's why charging solutions here need to be more than "good enough." They need to be reliable in extreme heat, fast enough to matter during a quick stop, and durable enough to handle daily intensity.
What We Bring to Extra
Our partnership with Extra brings the complete JODA charging ecosystem to Saudi consumers:
Power banks designed for daily carry, not occasional backup
Wall chargers that balance speed with device safety
Cables built to survive being stuffed in bags, car consoles, and pockets
Every product has been tested under the conditions that matter here—not just in a lab, but in real Saudi heat, real commutes, real usage patterns.
What This Means
Being in Extra stores means Saudi consumers can now see, touch, and evaluate our products before buying—something we believe makes all the difference for products you'll use every single day.
It also means we're accountable in a new way. When your product sits on a shelf next to established brands, there's nowhere to hide. Either it delivers, or it doesn't.
We're confident it will.